Shniff Facial Fluff ingredient review

Shniff Facial Fluff Ingredient Review

INCI Ingredients: water, glycerin, sodium cocoyl isethionate, sorbitol, sodium lauryl sulfosuccinate, fragrance, sodium chloride, phenoxyethanol, tetrasodium EDTA, dehydroacetic acid, benzyl alcohol. mica for color. (from recent label). 

Breakdown:  Sodium cocoyl isethionate and sodium lauryl sulfosuccinate are ultra mild cleansing agents.  Glycerin and sorbitol are humectant moisturizers. Glycerin is Old School, Sorbital is New School. Sodium chloride is salt and works to thicken. All the rest are preservatives.  Mica is a solid form of colorant that can be sprinkled over the top of the whipped product.  This facial cleanser is whipped or “frothed” to make it foamy and easy to apply.  Foaming is a form of dilution.  It dilutes with air and makes the cleanser easy to apply, spread, and control the location.  

Highlight: SORBITOL: The real hero of this popular product.  Sorbitol has been around for a long time, but only in the last 5+ years has it become popular as a moisturizing ingredient.  In fact, the popularity of this ingredient with formulators has surged dramatically.   Technically sorbitol is a sugar alcohol which acts as a “humectant” or moisturizer that draws moisture to itself and holds it in place for a long time.  This makes it good on the skin or hair as well as great inside the bottle or jar.  It holds moisture to the skin or hair and holds it in place in the product as well. Also, sorbitol is sweet and it smells good.  It is used in perfumery and cosmetics as a fragrance enhancer. One more thing: sorbitol is known as a “sensory modifier”.  In plain English that means it is silky and soft in the user’s hands.  

Summary:  Shniff Facial Fluff is an effective facial cleanser that has been formulated to be stimulating to the senses of the user.  The beauty industry has caught up to the pet grooming industry with this product.  When you first open the jar it looks delightful.  The surface of the  fluffy foam looks like a flower in bloom, or soft waves of color on the beach.  The mica color is sprinkled on the outer surface of the whipped cream product.  The fragrances are bright and bursting with notes of spirit and depth.  Also, the facial fluff comes in a fragrance-free option so you can enjoy the Shniff experience on sensitive skin.